48 CONCEPTS ONLINE: Biz Solutions Advertising

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However you choose to advertise, there are some things that I believe are
important.

First, it is imperative that you see advertising as a conceptual process- one
that begins with the question "What do my customers want, and how can I
give it to them?"and ends withsales.

When you prepare an ad, you need to see it as the beginning of a learning
experience. If you are methodical and persistent about evaluating your effort,
you will eventually produce effective copy.

You can do this by tracking your response rates on an ad per ad basis. That's
one of the reasons I recommend Results Tracker - you can use it to count
the number of responses to specific ads. Results Tracker isn't the only system
that does this, but in my opinion, it's the best, because it offers so many
features that can't be found anywhere else.

I recommend that you maintain a database for your ads (Your word processor
will do). When you produce an ad, create a unique redirection code that will
only be used for that ad and no other. Once the ad has been posted, keep
track of how many responses it generated, and include the number in the
same file where you keep the ad.

Pay careful attention to what your competition is doing - you can learn a lot
by watching the pros.

When you change the ad, change the redirection code. That will tell you how
their response rates compare.

Keep doing this until your ads produce the response rate you need to produce
sales. When they do, you will know why, and the next ad you produce will be
even better.

The problem with most Internet advertising is obvious. Even if it works, it
stops the minute you stop doing it. Digital ad copy does not lie around in a
doctor's office or in the nation's bathrooms, selling for you months after
publication. When it's gone, hey, it's gone!

The most effective advertising is self-replicating! That is why viral marketing is
rapidly becoming a household word.

Viral Marketing: When you give away a product or service of such inherent
value that it markets itself. In other words, it's easy to get and easy to give.

If there is but one "secret" to making money on the net, you've just learned it.
The rest is window dressing.