48 Concepts The A, B, C's of Getting Started

Always keep in mind, you aren't working in an office, or work place now, where you can ask one of your fellow workers what is happening. You need to read. Working on a computer involves reading and often what seems like more reading.

By familiarizing yourself with your computer and many of the terms that have been addressed in the A, B, C's of Getting Started you will be find the rest will fall into place.

Do take one day at a time..one step at a time.
 
 

The First Step to Business is Organizing Yourself, Your Computer and Learning the Basics!

Spend an hour becoming familiar with your computer and getting organized for the growth in your business.

The object of the organizing is to create easy-to-find folders or directories on your computer to store information.

i.e. files, images, web pages and more, you may wish to create letters on your own and save them "somewhere" on your computer or business cards, post cards and so on.

The most useful tool in your "tool boxes" for working with files and folders on your computer is Windows Explorer and Outlook Express.

Windows Explorer has 3 Primary Functions of value to you.

1. "Seeing" what is on your computer.
2. Creating new directories or what are also called folders.
3. Copying, Moving, Pasting, Deleting files.

If you aren't even sure where to find Windows Explorer do yourself a favor and take part in one of the many free computer training websites available online to learn all about your computer.

It only takes a few hours to learn the basics and you will not regret it.
 

How to Copy and Paste
 

Copy and Paste allows you to copy (or cut) what is on your web browser screen or document, and paste it into another document, such as web page HTML, or text in an email message.

To Copy, place your cursor at the beginning of the data that you want to copy.

Hold down the left mouse button, drag the cursor to the end of the data that you want to copy, and release.

The data should now be highlighted.

Right Click your mouse cursor over the highlighted data, a drop down menu appears.

Highlight 'COPY' and Right Click.

In your document, (or new mail) and place your cursor where you want the data to appear.

Right Click again, from the menu select 'PASTE' and Left Click.

The data you copied should appear.

i.e. If you are using Outlook Express try clicking on New Mail and when the screen appears shrink or minimize it.

Open a website page. Copy some of the text in the manner described above. Now open or maximize the new message screen and paste what you copied into the body of your message.

No more endless typing.

Remember almost all copy on the Internet is free for the taking.

Use what you like and forget the rest.

Most websites have good material you can use in your ads.

Just copy and paste them into your email program.
 
 

How to Setup Files and Folders to Organize Your Computer
 

A good amount of Network Marketing is about using your email program to it's maximum potential.

You should be using a computer based email program such as OutLook Express .

The more mail you can handle the more chances you have of selling your product or program.

You want to be able to manage this mail...Sort it and get it out of the way until you need it.
 
 

Creating New Folders in Outlook Express
 

To organize and save your e-mail messages, you can create folders to put them in.

Here's a quick and easy way to create a folder:

1) Right-click the folder where you want to put the new folder
(i.e. Inbox or Outlook Express), I suggest INBOX
2) Click New Folder
3) Type a name for the new folder, and then press ENTER

Some suggested folders to create.

REPLY TO:
REMOVES:
WELCOMES:
DOWNLINE EMAILS:
IMPORTANT:
SAVE:
PERSONAL:
DRAFTS:

You can add more if and as you need them.


How to Move Messages to a Folder
 

1) Highlight the message you want to move and right click it.
2) Select Move to Folder and select the Folder you want to move it

to and click OK

New messages you compose will automatically be saved in your drafts folder. You can move them

where you want from there. As messages come in move them to their respective folders.
 

Tips & Tricks for Sorting your Incoming e-Mail Messages
 

If you receive a lot of e-mail messages and you will as you go forward with your business, you may want to use Automatic Sorting to make it easier for you to manage your messages.

In Outlook Express, you can use the Inbox Assistant or Message Rules to automatically send messages to different folders, depending on certain criteria you specify. i.e. Messages with a certain subject line or from a specific email address are automatically put into a separate folder.

Here's how:

1) Tools menu in Outlook Express, click Inbox Assistant or Message Rules.

2) Click Add.
3) Specify the criteria by which you want to sort messages. If you want all messages from a certain

person to be sorted, specify that address in the From box. If you want to sort messages with a

particular subject line, specify that Subject in the Subject Box.

Specify what should happen to these messages:

Do you want to move them to a particular folder, click Move To, then specify the folder you want

to use.

You can set up multiple rules for sorting incoming messages.

To set your priorities, use the Move Up and Move Down buttons in the Inbox Assistant or Message

Rules Dialog box.


How to Create Signature Files
 

Outlook Express Users
1) On the Menubar, click "Tools" then click "Options".
2) When the Options window opens you will see two rows or "tabs" across the top. Click the tab

marked "Signatures".
3) Click the button marked "New"

4) Click your mouse in the "Edit Signature" box and delete any previous signature.

5) With your mouse pointer pointing to the "Edit Signature" box, click the RIGHT mouse button a

single click. This will cause a small pop-up menu to a appear. One of the options will be "Paste".
6) Point your mouse pointer to the "Paste" option and click the LEFT mouse button a single click.

You should see the ad that you copied earlier appear in the box.
7) Check the "Add signatures to all outgoing messages" box by clicking it with your LEFT mouse

button
8) Click the OK Button.

You're finished!

Send yourself a letter so you can see how your new Signature shows up.

i.e. EVERYBODY wants to make money with Affiliate Links! This incredible software helps people keep more of their hard-earned affiliate commissions by stopping others from robbing them or bypassing their links! http://hop.clickbank.net/?bizkeys/cloaklinks

Congratulations!


AOL Users
These instructions are based on AOL Version 7.0, so if you are using an older version you may need to adjust the instructions accordingly (or download version 7.0 from AOL).

1) Near the top of the AOL Screen, point to the blue button marked "Mail". When you point to it, it

should change to a brighter blue and the word "more" should appear. Click "more" with your LEFT

mouse button.
2) From the menu that appears, point to "Mail Signatures" and click your LEFT mouse button.
If the Signatures box has anything in it, click the item and click the Delete button below the

window. Repeat until the box is empty.

3) Click the "Create" button below the Signatures Window.

4) Type EMM in the Signature Name box.

5) With your mouse pointer pointing to the "Signature" box, click the LEFT mouse button, then

click the RIGHT mouse button a single click. This will cause a small pop-up menu to a appear.

One of the options will be "Paste".

6) Point your mouse pointer to the "Paste" option and click the LEFT mouse button a single click.

You should see the ad that you copied earlier appear in the box.

i.e. Exciting offer! You won't believe it! FREE INTERNET SUPER STORES! Earn Big Income!

How? By giving away SUPER STORES for FREE! Try it FREE!

http://www.keys210K.freestoreclub.com


7) Click the OK Button.

You're finished!

Close the setup window by clicking the small X button in its upper right corner.

Send yourself a letter so you can see how your new Signature shows up.


Congratulations!

Hotmail Users
1) Log in to your Hotmail account as you normally do.
2) Above the mailbox is a row of tabs marked "Home", "Inbox", "Compose" and "Address Book".
To the right of the "Address Book" tab is the Word "Options". Click it with your LEFT mouse

button.
3) In the third column, point to "Signature" and click the LEFT mouse button.
4) Point to the text box and click your LEFT mouse button. Delete any existing signature if one is

there.
5) Point to the text box and click the RIGHT mouse button a single click. This will cause a small pop-

up menu to a appear. One of the options will be "Paste"
6) Point your mouse pointer to the "Paste" option and click the LEFT mouse button a single click.
You should see the ad that you copied earlier appear in the box.

7) Click the OK Button.

You're finished!

Send yourself a letter so you can see how your new Signature shows up.

Congratulations!

Yahoo! Mail Users
Log in to your Yahoo! Mail account as you normally do.

1) On the left edge of the screen is a column of links. Find the "Options" link. Click it with your

LEFT mouse button.
2) In the first column, point to "Signature" and click the LEFT mouse button.
3) Point to the text box and click your LEFT mouse button. Delete any existing signature if one is

there.

4) Point to the text box and click the RIGHT mouse button a single click. This will cause a small

pop-up menu to a appear. One of the options will be "Paste".

5) Point your mouse pointer to the "Paste" option and click the LEFT mouse button a single click.
You should see the ad that you copied earlier appear in the box.
6) Below the text box, select "plain text" and check "Add signature to all messages as

default" by clicking each with your LEFT mouse button.
7) Click the Save Button.

You're finished!

Send yourself a letter so you can see how your new Signature shows up.

Congratulations!


Juno Users
1) On the menubar, click "Edit" then click "Signature" then click Create Signature.

2) Click your mouse in the large Signature box and delete any previous signature.

3) With your mouse pointer pointing to the Signature box, click the RIGHT mouse button a single

click. This will cause a small pop-up menu to a appear. One of the options will be "Paste".

4) Point your mouse pointer to the "Paste" option and click the LEFT mouse button a single click.
You should see the ad that you copied earlier appear in the box.
5) Click the "check box" marked "Automatically add signature to all messages sent".

6) Click the OK Button.

You're finished!

Send yourself a letter so you can see how your new Signature shows up.

Congratulations!
 

How to use the BCC Email Function
 

It is very important that you know how to use the BLIND CARBON COPY function of your email program. If you going to be mailing to multiple numbers of people at one time.

If you put all your addresses in the To or Carbon Copy function everyone will be able to see your list.

Many people do not like to see their email address displayed all over the net.

Plus it is an enticement for spammers.


How to Blind Carbon Copy
 

You have to select "bcc", so you can "blind copy."

In Outlook Express.

Click "New Mail"

Fill in "To:" with your own email address, so you get your own copy.

Next Click: "Cc"

Select your group from the scrolling list.

You have highlighted your group in the scrolling list with a single click.

If you want to divide your list up Highlight the top address you want to send to then hold down the Shift Key,then go to the last name and Highlight it. Now all of the addresses in between should be highlighted.

Now click "Bcc: ->"

Your group now appears in Bcc.

You are ready to blind copy to your group, and no one will be able to read the email addresses.

Click "O.K." and it takes you back to your New Mail.

Notice your group now appears in a section called "Bcc"

Next Hit "Send". You will receive a copy, the group will get a copy, but no one will see the email addresses of your group.

Uploading Banners
 

If you are new to this and have never saved a banner to your computer this is how you do it.

1) Find the banner you want to use.
2) Right click on the banner you want to save.

3) A drop down menu will appear. Select Save Picture As and left click your mouse.

4) A screen will appear asking you where to save the picture. From the drop down menu at the top

select briefcase or desktop. Put in the name you want to call this file and select save.

When you want to upload this banner

5) Select Browse and your files will appear. Select the folder (briefcase or desktop) and

highlight the file you want to upload.

6) Click OK or UPLOAD and your banner should be there.

NOTE: You can just paste in the location of any banner on the net and it will be linked to your

site.

How to Find the Location of a Banner

Right click on the banner you want to use and select "properties" from the drop down menu. A screen will appear that has the URL of the banner displayed(The URL is actually where the picture of the banner is stored. Copy and paste this address into the appropriate box and this banner will appear on your site linked to whatever website you decide you want your visitors to go to.


How to Post to an FFA Site
 

If you are posting your link to a Free For All links site, I suggest using a different email address.

Often posting to these sites will set off a flood of offers that could fill your inbox with replies.

If you do not want these offers in your main email account I suggest an email account with Hotmail.com. They have an excellent filtering system that will allow you to handle this mail.

Set the Preferences to delete any message with a @ sign in the email address and you will never have to empty it.

Where it says Subject is where you put your "Headline"

Where it says URL is where you put your website address.

Where it says email address is where you put the email address you want the confirmations sent to.

HOTMAIL.COM EMAIL ADDRESS

http://www.hotmail.com

I use FFA sites to achieve a higher listing in Search Engines.

If you are submitting your site to search engines the first thing they do is check and see how many links there are on the internet to your site. If you post your site to a few FFA sites before you submit it there will 1000's of links to your site and you will receive a higher ranking.

If you are looking for an FFA site or if you just want to post a link the World Promoter Works Great. I am a PRO Member but you can still post your link for free but remember not to use your main email address. If you decide to go PRO it is much much faster and you can submit considerably more ads each day.
 
 
What is a Rotator?
 

A Rotator is HTML script written to rotate a number of websites or banners etc....at one time. In other words it is a list of URLS or Banners that when the Address for the rotator is clicked on ,it will show each of the URL or Banner in rotation.

Below is HTML you may copy and paste, replace the URL's within the quotation marks with your own, Save as a .txt file. Upload this file to a website. When advertising or listing these opportunities you will then give the URL for the rotator.

A great way to automate your tasks. Used with StartPage Programs, Multiple Opportunities, etc., it is a must. The Startpage Rotator URL can be used in your Internet Options, Address Bar in the Control Panel. Each time you open your Browser it will open a different one. This will keep you active in up to 10 of these opportunites, to drive traffic to your website.

Below is HTML you may copy and paste into your Notepad, replace the URL's within the quotation marks with your own, Save as a .txt file. Upload this file to a website. When advertising or listing these opportunities you will then give the URL for the rotator. It is best to have no more than 10 in rotation at one time. Having less is even better.

HTML for the Rotator Pages(copy html from <HEAD> to end

<HEAD>
<TITLE> Discover The EASIEST Way To Promote Your Online Business </TITLE>
<SCRIPT LANGUAGE="JavaScript">

<!-- This script and many more are available free online at -->
<!-- The JavaScript Source!! http://javascript.internet.com -->

<!-- Begin
var howMany = 10; // max number of items listed below
var page = new Array(howMany+1);

page[0]="http://bizpreneur.com/signup.php?refer=mark_loomis";
page[1]="http://www.48concepts.com/adlandpro.html";
page[2]="http://www.mlmpowermarketing.com/2752";
page[3]="http://businessworldlist.com/members/index.cgi?48Concepts";
page[4]="http://www.safelister.com/pg.cgi/48concepts/index.html";
page[5]="http://www.herculist.com/members/index.cgi?48concepts";
page[6]="http://businessworldlist.com/members/index.cgi?48Concepts";
page[7]="http://www.autohitsnow.com/index1.php?ref=17620";
page[8]="http://trafficflare.com/index.cgi?155679  ";
page[9]="http://www.hitsforhits.com/default.cfm?RefID=48concepts";
page[10]="http://www.clicksilo.com/referrals/info.asp?Agent=48concepts";


function rndnumber(){
var randscript = -1;
while (randscript < 0 || randscript > howMany || isNaN(randscript)){
randscript = parseInt(Math.random()*(howMany+1));
}
return randscript;
}
quo = rndnumber();
quox = page[quo];
window.location=(quox);
// End -->

</SCRIPT></HEAD>
<BODY>

</BODY>
</HTML>

Remember always save the html for your rotator as a *.txt file, and the upload to a website, free sites work very well.

What is an Autoresponder?

An Autoresponder sends an e-mail message (or a series of messages) to a prospect.

If you had an Autoresponder set up with a series of prewritten e-mails, it would instantly send the first e-mail in the series, then, over a period of time that you designate it automatically sends follow-up emails to your prospect..

Autoresponders offer numerous advantages over other forms of communications.

The Most Important to You are:

Capturing E-mail Addresses Most Autoresponders automatically capture the e-mail address of people who request your information. Manually Enter Prospects Manually entering their name and e-mail address.


Immediate Response - Autoresponders send your information to prospects within seconds of their request or manually entering their name and e-mail address.

With an Autoresponder, you know which individuals expressed an interest in specific information.

Repeated Contact You've probably heard that sales are made after five contacts, but how many of us actually follow up with people five times? Autoresponders can provide the specific information
you want to share on the schedule you determine.

Frequency With e-mail Autoresponders, you write the messages once, specify the frequency and then the letters are sent automatically on predetermined intervals.
 

How to Use Autoresponders To Build Your Business?
 


1) Define your promotional campaign. Do you want to send one message, multiple messages, a special

report or another communication?

2) Select a Company that offers Autoresponder services if you haven't already. Pro Auto Responder

offers unlimited responder an so much more I do feel it is one of the best system around. And to

top it off the training is superb/


3) Develop your content. If you provide some valuable information or content along with your

business proposal you will have more success.

HTML for Beginners and Non Experts

If you have Outlook Express. A very fast and easy way to build a website and/or enter the code for your mailing list.

1) Open Outlook Express and Click on New Mail.
2) Select Format from the top then Select Rich Text (HTML)

This will allow you to select text color, size and the font of your message.

You can also paste banners or whole websites into the message.

Also notice that 3 Buttons appear at the bottom of the screen. "Edit" "Source" "Preview" If you are entering your URL or Mailing List Code you will have to Click on Source and Paste the Code.

When you Click Preview the box will appear. When you have finished Editing and the message is looking the way you want it to look, Click Preview and be sure all the links work.

When you are ready to Upload your message which will be your Website Click Source. If you do not have a domain or website of your own, there are many free sites at your disposal on the internet.

Just search for Free Websites.

This will convert your message to HTML.

Copy and Paste this Code into the HTML Reader on your website and it will appear exactly the way it did in your email message.

This is HTML for Dummies as is utilizing Microsoft Word. I have entered these codes and built the Webpages below utilizing these methods. Check them out and I am sure you will come up with ideas of your own.

If you do not have a domain or website of your own, there are many free sites at your disposal on the internet. To search for Free Websites on the Internet just type Free Websites in the address bar of your browser and Click GO.
 


The Basics of Writing Good Ad Copy
 

There are DOZENS of mistakes you receive in your in box and see in advertising, every day!

Too much hyperbole - hype.
Not tracking where your emails are going: not counting results.
Sending out emails, without knowing what people are thinking about them

or how they are responding to what they are seeing.
Competing against too many other emails with a get rich quick content.


The subject line is BLAH . nothing to grab a readers attention.
Misspelled words.
Spamming.
Bad Formatting.
Not personalizing broadcast emails.
Too much content - overloading the prospect.
Broken Links

Wrong Phone Numbers

This list goes on and on.


Copy sells...

Pictures have never sold anyone anything.

Write to convince people to take action.

When in Doubt use these Headlines/Subject Lines

It is difficult to come up with a headline that is guaranteed to work. Especially, when you get a brain cramp. Here is the old tried and true headline that works every time:

How to . . . and . . .


i.e.

How to email and UNCOVER CASH!
How to use "free" and CASH IN!
How to use two words and get WEALTHY!
How to open an email and spot FRAUD!
How to use "YOU" and MAKE THEM BUY!
How to reverse email and get SALES!
How to use an autoresponder and get RICH!
How to get free software and MAKE MONEY!
How to disarm SKEPTICISM and INCREASE SALES!
How to work LESS and EARN MORE!
How to uncover SECRETS and GET RESULTS!
How to REVEAL a little and GET THE SALE!
How to DISCOVER new stuff and get YOUR SHARE

There are 2 reasons why this type of headline works so well:

(1) The benefit is in the headline. How "this action" will get "this benefit".

(2) You're not selling anything (yet).

Do you see that?

You're giving helpful advice in your headline.

Now if you could hook up an autoresponder with 5 to 7 messages that gently sell your product beginning with the SECOND or THIRD message, You'd have a winning ad campaign.

Try to keep your headline to 7 words or less so that the whole thing fits into your readers' email program's Subject Line.

The 3 things necessary to make it in sales in ANY medium are difficult and require work. Here they are:

Establish your Unique Selling Position. If you do what everyone else is doing, you won't be

noticed and you won't make sales.

Find out what your readers' hot buttons are and push them! You do this by reading what your

competition is doing and emulate them.


Figure out a viral marketing technique where your buyer and readers will pass on your stuff to

others. You can't do everything yourself.
 

Writing Your Ad Copy.
 

Write your copy as if you were talking with a customer face to face (use this technique for your

web pages primarily). Avoid talking at them, but rather, with them. Avoid using complex words or

concepts. Find a balance that a fifth grade student would understand without insulting anyone's

intelligence. Try to talk with them, as if you would normally do. Just be yourself. Above all let them

know "What is in it for me?" In this case "Me" is them.

Stay away from using CAPS or BOLD CAPS... It slows the reader down and interrupts the flow of

your message. Use bold to emphasize and bold underlined to really emphasize your points. Your

copy will be much more effective!

Write your copy in an enticing fashion. Keep it compelling, write to draw the person who reads

it, to want more and more. Use an interactive format, or an enticing format, or both.

It does take some practice but look at the copy that sold you. That's always a good template to

start with. Refer to the way it was written and you'll have a foundation to start with.

Write your copy so each point flows smoothly to the next. This is very important otherwise,

you'll lose the reader. Don't be afraid of writing long copy. If you write it right, people will follow

it all the way through. It's a myth that long copy doesn't work. It actually could work the best.

Read what you have written, have someone else read it. If you become starry eyed you will know

you need to change it.

Look at several sales pages that have good sales lines that don't sound like hype. (Avoid writing

hype, it only makes the potential customer(s) shy away. Use lines that sound good to you, and

inter-mix them into your copy. I have seen many of sales letters (which I save), and you will then

always have something to use. Change a few words, or rearrange the sentence structure, but in

the end... it's yours!

Very Important. Your copy must be free of errors. If you have just 1 misspelled word, 1

incomplete thought, you will be scratching you head wondering why your not getting sales. Design

your copy to be concise, because if it's vague in any way... you will lose the reader and sales. If

your copy is vague you will know quickly because people will have questions. If you are getting

the same question over and over again, then you'll know what to fix. If you are getting sign ups,

without any questions, you've done a good job!

Write your copy one day, go back to it the next. Re-read it, out loud, or have someone else read

it. If written right, it will sound as if you just wrote it. You will know how effective your copy is,

when you measure it against how many people read it, verses how many buy.

Try to keep your sentences and paragraphs as short as possible. It makes it easier for the

reader.

Never get caught up writing only about the features of your offer. What are the benefits.

Example: "This widget will save you time, effort, and energy because of the built in

features". In other words it will benefit you by doing this or that, for you and with the features,

Always, always remember "What is in for them? If you say, "This widget will last a lifetime".

It's not as compelling as saying "Think of all the time, effort, and energy this widget will

provide with it's lifetime guarantee". Make sense? You just created more value because you

showed how it can benefit them before you listed the feature i.e. (the lifetime guarantee).

Sell the sizzle... not the steak.

When your writing, include the words "you" and "your" as often as you can. Avoid "I". The reader

must see "What is in it for me".. not you. By saying "Your jewelry will be sent overnight", or

"you will discover", transfers ownership psychologically. This will keep the reader, reading more.

You better have 3-10 times the words "you" and "your", than "we", and "I", and "us", and

"our", and "me" in your copy. The reader cares only about how they benefit.

Always give your contact information, such as, your name and/or business name, and e-mail

address. Providing contact information also demonstrates your willingness to perform customer

service. By giving your contact information, you are making the customer feel at ease.

Avoid the use of the following words: buy, contract, bad, death, loss, hard, worry, taxes,

wrong, difficult, sell, deal, fail, liability, cost, obligation, decision.

Always include words to create sales such as these: free, love, amazing, safe, new, benefit,

gain, money, happy, glad, proven, guarantee, fast, results, discover, how you, how to,

now, fun, value, easy, you, your, yours, you'll, healthy, natural, magic, secret,

comfortable, proud, secure, solution.
 


Writing an AD for your Website
 

Each time you list your site on a Free For All Links Page, a Free Classifieds site or with a Search Engine, you'll be required to enter what is, in fact, an ad.

Keep in mind, even though this might be called a "description", it's the first thing people will see about your site - so make sure you direct it to them.

"What's in it for me?"

As with all advertising, this is what people are interested in - how your product can improve their life - not the benefits it will bring to humanity or the environment, but "What's in it for me?"

Your opening words, must tell the reader how they will benefit from visiting your site.

You must give people a brief idea about the nature of your site - What is the specific product or service being sold? What free product or service is it offering if any? What can people expect to find at your

site?

The Heading

On the web, there isn't time for cute headings - people want information and they want it now! So you need to let your readers know exactly what you're offering in your heading.

Your heading should be no more than 4 or 5 words-the fewer the better.

Free Software
Web Design
Improve Your Writing
a Joke a Day
Learn HTML
How to Relieve Pain

Words that Appeal


There are a number of words which have been shown to appeal to readers, some of these are:

Free
New
Proven
Secret
Success
Instant
Fast
Simple
How to
Save
Easy
Limited time only

Always try to include at least a couple of these words
in your ad.

More Good Words to Include:

Absolutely.. Amazing.. Approved.. Attractive...Authentic..Bargain.. Beautiful.. Better.. Big.. Colorful.. Colossal..Complete.. Confidential.. Crammed.. Delivered.. Direct..Discount.. Easily.. Endorsed.. Enormous.. Excellent.. Exciting..Exclusive.. Expert.. Famous.. Fascinating.. Fortune.. Full..Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful..Highest.. Huge.. Immediately.. Improved.. Informative..Instructive.. Interesting.. Largest.. Latest.. Lavishly..Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth..Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular..Powerful.. Practical..Professional.. Profitable.. Profusely..Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable..Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce..Secrets.. Security.. Selected.. Sensational.. Simplified..Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy..Successful.. Superior.. Surprise.. Terrific.. Tested..Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled..Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..Wonderful.


GIVE THE FACTS

Don't tell us that we'll make "Thousands of Dollars", tell us we'll "See a 20% Increase in Sales within the First Year" - and we'll be more likely to believe you.

Use numbers if possible - "101 Uses for Plastic Shopping Bags" is more likely to gain attention, than "Things to do with plastic shopping bags".

Don't use adjectives and adverbs in your ads - save these for your poetry and love letters.

An ad should contain plenty of verbs - you need to convey a sense of action and urgency if you want people to buy from you.

Don't be clever if it means some of your readers won't understand your ad.

ORGANIZATION OF IDEAS

You should always start with the greatest benefit to the reader:

Expected improvements in finances, health, career, romance, appearance, security, self-esteem
Removing worry

Eliminating unpleasant tasks
Reducing physical, mental or physical pain
Avoiding risky undertakings
Introducing new experiences to overcome boredom
End with an Appeal for Action

Always finish your ad by telling your readers what you want them

to do:

Click here for more information
Act now
Only ten remaining vacancies, don't miss out - reply now
Forward this to all your friends
Order before the end of the month
Go to our secure order form
Go here to get in early

Proof Read, then re-read your ad and check that you've used words, which convey benefits to your readers.

Always paying particular attention to your headline.

*TRY NOT TO REPEAT THINGS.
*ALWAYS USE YOUR SPELL CHECK.

Keep Copies

Always keep a copy of your ads - that way, you can just cut and paste, instead of having to re-invent the wheel every time you need to insert a description of your site or place an ad.


This information given on this page is of course the bare basics to get you started. To further increase your knowledge of computers and marketing, continue to search for more information to learn from.

Content of The Basics for Beginners and Non Experts will be added too, regularly. Bookmark these pages so you can return often. Subscribe to 48 ConceptsWeekly NEWS letter and Gain More Knowledge.

REMEMBER....Success takes time and persistence.

Success in the Making for YOU!

Mark Loomis
937.242.6212

selfrunbiz@48concepts.com
 

P. S.   The True Secrets of Success! Would you like to achieve
 
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